Misfits Boxing is a professional boxing promotion founded by KSI and his business partner, Mams Taylor. It primarily features internet personalities, YouTubers, and other social media influencers in boxing matches.
The promotion aims to bridge the gap between the world of influencer boxing and professional boxing. While the initial events were largely considered novelty spectacles, Misfits has gradually incorporated more serious boxing elements, including higher-level matchmaking and increased emphasis on training and skill development. This evolution aims to legitimize influencer boxing and attract a broader audience.
Misfits Boxing operates under the umbrella of DAZN, a sports streaming service, which broadcasts its events. This partnership gives Misfits a wider reach and allows it to leverage DAZN's expertise in boxing broadcasting.
Key elements often associated with Misfits Boxing include:
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